Bookcover of Conceptulizing Consumption Behaviours of Rugby Fans in New Zealand
Booktitle:

Conceptulizing Consumption Behaviours of Rugby Fans in New Zealand

Understanding consumption behaviors of rugby fans and the impact on sport consumption

LAP LAMBERT Academic Publishing (2016-05-24 )

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ISBN-13:

978-3-659-87157-3

ISBN-10:
3659871575
EAN:
9783659871573
Book language:
English
Blurb/Shorttext:
While there is an abundance of research available on consumption behaviours and fan behaviours there is a limited amount specifically about rugby fans in New Zealand. This book aims to contribute a study on this topic, to add knowledge and insight on these types of sports fans. This study seeks to understand the prominent factors that influence consumption behaviours of rugby fans. Drawing on the research results the creation of a conceptual model is proposed for sports organisations to use in their relative areas of the industry. This work developed two conceptual models. The overarching model is called the Sport Circle Consumption Model, which incorporates the major themes and sub-themes from the research results. The second model is called the Inner Fan Model which focusses more specifically as the internal motives and influences towards being a sports fan. This study has been conducted to compile information and to share it with people and organisations in the sport and recreation industry. The aim is to create a conceptual model of some value to help industry organisations develop and grow, by creating more opportunities to connect with a variety of consumers.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
http://www.lap-publishing.com/
By (author) :
Chantal Baker
Number of pages:
104
Published on:
2016-05-24
Stock:
Available
Category:
Business management
Price:
4619.33 руб
Keywords:
New Zealand, Rugby, Consumer behaviours, consumption behaviours, sport consumption methods, fan behaviours, fan types, fair weather fan, fanatical fan, devoted fan, sports industry, All Blacks

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