Bookcover of Generalized Darwinism for Evolutionary Marketing Research Theory
Booktitle:

Generalized Darwinism for Evolutionary Marketing Research Theory

An Interdisciplinary Paradigm

LAP LAMBERT Academic Publishing (2019-10-31 )

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ISBN-13:

978-620-0-46013-4

ISBN-10:
6200460132
EAN:
9786200460134
Book language:
English
Blurb/Shorttext:
This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-encoding, selection-triggered-application and replication-triggered-decoding can achieve higher marketing ends unprecedentedly. So, a review of worldwide panel based marketing research reports demonstrated that the vital non-linear marketing contributions can be made through adopting such a theory for more adaptive management of marketing phenomena, insights and outlooks.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
http://www.lap-publishing.com/
By (author) :
Ghada Gad, Wael Kortam
Number of pages:
144
Published on:
2019-10-31
Stock:
Available
Category:
Advertisement, marketing
Price:
5802.01 руб
Keywords:
Generalized Darwinism, evolutionary marketing research, marketing research panels, Non-linear marketing

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