Обложка Electronic Commerce Usability
Название книги:

Electronic Commerce Usability

Investigating Aspects of Electronic Commerce Browsing

LAP LAMBERT Academic Publishing (2010-05-15 )

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ISBN-13:

978-3-8383-0042-9

ISBN-10:
3838300424
EAN:
9783838300429
Язык Книги:
Английский
Краткое описание:
This book investigates whether usability aspects affect the design and development of the browsing experience in e-commerce applications. The book is limited to the generic e-commerce activities and does not address the financial perspective. As background the book studies the e-commerce domain, interaction design and systems development methodologies. Within a quasi-experimental research design the study then developed two experimental websites to test the hypotheses that usability principles of consistency, structured information and navigation affect the users of a website: one adhering and one violating these principles. Respondents were required to record their perceptions of both using a questionnaire. The study’s found that usability issues had a minimal influence on the perceived success of the websites. It is thus only one of many factors that needs to be considered in the design and development of a successful e-commerce website, and cannot be treated as an isolated add-on. This book has been written in a non technical fashion. Managers, computer systems developers, usability engineers, electronic commerce companies and researchers will find this book of interest.
Издательский Дом:
LAP LAMBERT Academic Publishing
Веб-сайт:
http://www.lap-publishing.com/
By (author) :
Shawren Singh
Количество страниц:
384
Опубликовано:
2010-05-15
Акции:
В наличии
Категория:
Интернет
Цена:
7684.28 руб
Ключевые слова:
Usability, Electronic Commerce, Systems Development, Interaction Design, Information Systems, browsing, Consistency, Navigation, and structured information, usability, electronic commerce, systems development, interaction design, information systems, consistency, navigation

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